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$5 grocery bags in Seattle?
June 14, 2009
I quickly thought of moving permanently to Seattle when I found out about this!
Beginning June 25, the Washington state’s Ferry Farm Stand will open every Wednesday evening at the Bainbridge Island ferry terminal, offering Seattle commuters a variety of locally grown produce in convenient $5 USD bags!
Yes, you’ve read this correctly, $5 groceries!
I don’t know if residents of Seattle realize how lucky they are because commuters arriving on the island via the busy 4:40 pm and 5:30 pm ferries will be able to grab a bag of fresh local lettuce, some crisp sugar snap peas or a box of sweet, island-grown strawberries before they get in their car or board their bus or bike.
All of the food sold at the Ferry Farm Stand will be picked fresh at farms on Bainbridge Island and nearby North Kitsap. Sound Food (a food and community organization servicing the Puget Sound area in Seattle) is providing all of the staffing, organization and promotional support, allowing 100 per cent of the proceeds to go directly to the farmers.
This brilliant initiative is designed to encourage local residents to eat more food grown close to home.
Bringing the produce to consumers (rather than expecting them to find it themselves) and then pricing it for a speedy transaction is a clever approach that looks ripe for emulation anywhere local produce is grown. Imagine the response in the subways of Toronto, New York City, Paris, London or Singapore!
I remember that in Paris, I had noticed quite a lot of fruit vendors, but were selling fruits at the same price you’d find them at the grocery store … they weren’t farmer’s produce and the concept was selling convenience rather than the benefits of eating locally. I’d say that Seattle is heads and shoulders above any other city in getting its residents to turn locavore (people who eat locally grown foods).
Photo by Robert Couse-Baker
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