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Jamie Oliver: Recipease is a new food and kitchen shop concept
June 28, 2009
British celebrity chef Jamie Oliver is offering Brits a chance to not only eat upscale takeaway (aka take out in North America), but he’s also offering Brits a chance to learn how to properly prepare healthier meal options that are fairly simple to reproduce at home.
You know how easy celebrity chefs make it look on TV because all of their ingredients have already been chopped, julienned and blanched in advance. While the cameras are rolling, the only thing they need to do really is toss a bit of this and toss a bit of that in their pan since all the hard work has already been done in advance.
Imagine having your own sous-chef who is ready to cut, chop, peel and set everything in nice little containers?
Well, Jamie Oliver’s Recipease will not offer you the privilege of working with your own sous-chef, but they will offer you the ease of assembling ready-to-cook meals using ingredients that have been prepped ahead of time by on-site staff.
If you live in one of the two cities where Jamie Oliver has launched his concept (right now it’s available in London’s Clapham Junction in Battersea and Western Road in Brighton) or if you are visiting any of those cities, you’ll only need to take the following two easy steps:
* Book a session online.
* Choose the recipe or recipes they’d like to make.
To accommodate seasonal foods, the menu at Recipease changes every two months. If you’re only interested in learning how to prepare pizza or curry, you can drop in without an appointment!
So here’s what a cooking session at the Recipease shop would look like:
1) You start by finding all the ingredients that you’ll need.
2) Wash and chop all your ingredients.
3) Prepare your meals following the step-by-step instructions (trained chefs are available to help if you get stuck).
4) You’re set!
At Recipease each recipe requires about 10 minutes on average. Prices vary by the dish, but current entree selections begin at GBP 3.75 ($5.68 USD) per serving.
You’ll find all the details you need to experience this new Jamie Oliver concept here: Recipease by Jamie Oliver.
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